Unidentified Aerial Phenomenon Museum
This brand identity was developed for the Unidentified Aerial Phenomenon Museum, an institution dedicated to exploring the intersection of science, history, speculation, and cultural storytelling surrounding unexplained aerial events.
The system was designed to scale across environmental graphics, exhibition wayfinding, digital platforms, merchandise, and educational materials. Flexible graphic elements allow the identity to shift emphasis between scientific inquiry, historical documentation, and speculative narratives while maintaining a cohesive visual language.
The identity establishes the museum as a space where mystery is approached with rigor, curiosity, and thoughtful design, inviting visitors to question, observe, and interpret the unexplained.