Singer Retail Environments

The Singer Experience Center is a conceptual brick-and-mortar retail environment designed to showcase Singer’s premium sewing machines and accessories within an immersive, education-driven setting. The space reimagines traditional retail by blending product display, hands-on demonstration areas, and an instructional classroom tailored to sewers of all skill levels.

These 3D renders were developed to visualize the spatial narrative, customer flow, and branded touchpoints throughout the environment. The design emphasizes accessibility, community engagement, and experiential learning, transforming the act of purchasing into an interactive brand experience that builds long-term loyalty and creative confidence.

A series of modular in-store aisle displays was developed for Michaels to promote their latest sewing machines and accessories within a high-traffic retail environment. Designed in four scalable formats, the system adapts to varying store footprints while maintaining consistent brand presence and product visibility.

Each configuration balances maximum SKU capacity with interactive, hands-on touchpoints that encourage product testing and customer engagement. The modular design approach makes rollout flexible while reinforcing clear product hierarchy, accessibility, and a merchandising strategy that drives conversions.

Henry Knoblauch

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